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Dr. Tracy Williams, baker of TSW Poundcakes

Sweet Stories · Est. 2026

The baker.

by Dr. Tracy Williams

Educator · Baker · Entrepreneur

Made with Love

Every cake is personal.

Homemade from Scratch

No shortcuts. Ever.

Rich. Moist. Buttery.

The crumb tells the story.

Sweet Treats for Every Chapter

Tables, books, and milestones.

My purpose

More than a business.

With a passion for baking and a heart for people, I create pound cakes that bring joy, comfort, and sweet memories to every table. TSW Poundcakes is homemade, buttery, and made with love — a small business with a big heart, baked for the chapters that matter.

Making sweet moments that last a lifetime. Pickup is in Atlanta and surrounding areas. Please give me five days. I confirm the cake first. Then we settle when you collect it.

  • ♥Rooted in faith.
  • ♥Driven by purpose.
  • ♥Baked with love.
  • ♥Made for you.

Three ways to stay close

Sweet Stories

This page. The baker, the purpose, the why.

You are here

Sweet Treats

Plain, lemon, and caramel. Print the menu for the fridge.

See the cakes