Est. 2026 · by Dr. Tracy Williams
Homemade · Buttery · Made with Love
More than a business. It is my purpose. Rooted in faith. Driven by purpose. Baked with love. Made for you.
Homemade. Buttery. Made with Love. ♥ Made to sweeten your day. ♥ Rich. Moist. Buttery. ♥ Sweet treats for every chapter.
Every cake is personal.
No shortcuts. Ever.
The crumb tells the story.
Tables, books, and milestones.
by Dr. Tracy Williams
Sweet Stories
With a passion for baking and a heart for people, I create pound cakes that bring joy, comfort, and sweet memories to every table. TSW Poundcakes is homemade, buttery, and made with love — a small business with a big heart, baked for the chapters that matter.
♥Rooted in faith.
♥Driven by purpose.
♥Baked with love.
♥Made for you.
Sweet Treats
Each pound cake is baked to order. Open a flavor to share it, or reserve the one that belongs on your table.
$45The original, buttery classic
A golden, close-crumbed pound cake, unadorned so the butter can speak. Quiet luxury in every slice.
Vanilla bean · butter · no icing
$50Bright, sunlit, and tender
A citrus-kissed loaf finished with a glossy lemon icing and a finish that tastes like Sunday afternoon.
Meyer lemon icing · sunlit glaze
$60Deep gold, poured warm
Rich brown-sugar crumb beneath a slow caramel drip. The most indulgent cake on the table.
Amber caramel · brown sugar · toasted pecan
How to order
Plain $45, lemon $50, or caramel $60. Each cake is a whole pound cake, baked to order.
Please reserve at least 48 hours ahead so the crumb can rest and the glaze can set.
Send the reservation note. I will write back to confirm the day and any finishing touches.
Pickup is in Atlanta and surrounding areas. We settle by Zelle or cash at 404-275-1263.
Questions I hear often
These are whole pound cakes, made to share at a Sunday table, a book club, or a small celebration.
Not yet. I bake for local pickup in Atlanta and surrounding areas so the cake arrives as buttery as it left my kitchen.
Cakes are homemade with butter, sugar, eggs, and flour. Tell me about allergies in the note and I will be honest about what I can do.
No cards are taken on the website. We settle by Zelle or cash at 404-275-1263 when I confirm your cake.
Sweet Memories
Sweet reads. Sweet treats.
Baked for book clubs, birthdays, and Sunday tables.
Thank you
for supporting a small business with a big heart.
Reserve
Cakes are baked to order for Atlanta and surrounding areas. Send a reservation and I will confirm the day. We settle by Zelle or cash at 404-275-1263. This form stays on your device until you are ready to email or call.
Your cake
Plain Pound Cake
The original, buttery classic
$45
Lemon Pound Cake
Bright, sunlit, and tender
$50
Caramel Pound Cake
Deep gold, poured warm
$60
After pickup
The cake is at its best the day you bring it home. A little care keeps every later slice as buttery as the first.
Keep the cake covered at cool room temperature. The crumb stays tender, and the glaze stays glossy.
Use a long, thin knife. Wipe the blade between slices so each plate looks like it left my kitchen.
Wrap slices well. They keep two days on the counter, or a week in the fridge. Let a chilled slice come back to room temperature before you pour the coffee.
Write the baker
Cakes are baked to order for Atlanta and surrounding areas. Send the flavor, the day you need it, and any finishing touches. We settle by Zelle or cash at pickup.
Reach me
tswpoundcakes@gmail.com404-275-1263Zelle or cash at this number, or cash when you pick up.
Local pickup · Atlanta and surrounding areas
Instagram coming soon: TSW Pound Cakes. Until then, say hello at @tracyswill.
Dr. Tracy Williams · Educator. Baker. Entrepreneur.
